3rd of November - Swedish Workshop UK 2025

New for Swedish Workshop UK in 2025: 

•          Running one day before WTM opens so you can combine the Swedish Workshop UK with the WTM, or visit the workshop on its own.

• New location in central London at 41 Portland Place, convenient located in the heart of London and accessible from all major London mainline rail links and is a short walk from Oxford Circus, Regent’s Park and Great Portland Street tube stations.
• Lunch at the Swedsih Ambassadors Residence, a minute walk from the workshop venue. Lunch is offered complementary to delegates attending the full-day workshop - or a minimum of 8 meeting slots. Limited spaces available for the lunch.

Swedish Workshop UK is Visit Sweden's premier event in Britain for Sweden!

Swedish Workshop UK 2025 provides a forum for senior travel industry decision makers with direct purchasing responsibility including tour operators, travel agents and wholesalers. Providing you with the best opportunity on the UK market to meet suppliers from the Swedish travel industry and discover Swedish destinations and travel solutions catering to both your and your customers’ needs. As a travel trade buyer, Swedish Workshop UK 2025 is an exclusive and very effective way to source and grow your network of reliable and high-quality Swedish suppliers. Swedish Workshop UK 2025 facilitates networking, providing the opportunity to meet, greet and discuss business, leading to contracts being signed whilst expanding business connections. If you’re a travel buyer looking for inspiration, new experiences, and fresh bespoke travel products in Sweden, then Swedish Workshop UK 2025 is the right place! Swedish Workshop UK 2025 in London is Visit Sweden's premier event in Britain for Sweden! We are shaping the new era of purposeful travel.

As a buyer: 

• Meet up in person with Swedish suppliers.
• Take part in efficient 20-minute meeting slots to learn about Sweden as a leisure destination and discuss your business needs.
• Choose the timing and the suppliers you want to meet.
• Control the number of meeting slots you participate in – no need to stay all day.
• Enjoy the world-famous Swedish ‘fika’ throughout the day.
• Join us for a Swedish buffet lunch at the Swedish Ambassador’s residence, a short walk from the workshop venue. Lunch is offered complementary to delegates attending the full-day workshop - or a minimum of 8 meeting slots. Limited spaces available for the lunch.
• Develop and strengthen lasting business relationships.

Buyer profile:

• Senior travel industry professional with direct purchasing and contracting authority, within a company buying and packaging leisure tourism services and selling them primarily on the UK market, either directly or indirectly to the public.
• Already doing leisure travel business in and/or desire to expand within Sweden.
• Annual budget of consolidated spend in various categories (air, hotel, transportation etc).
• Attending Swedish Workshop UK 2025 with a view to developing new business with the Swedish travel industry.